About Me

For 15 years I’ve worked multiple Buying and Category Management roles in Retail and Ecommerce where I was responsible to 4-8 merchandise categories, managing portfolios up to $75 million in sales, up to 1000 skus and 50-100 vendors.

Realizing I was ready for a change and a new challenge, I made the decision a few years ago to move back to an Ecommerce role. Since then I have worked contract roles managing vendor partnership opportunities for digital retail media campaigns,led a product content update project, worked on various SEO tasks to improve paid and organic search and helped manage the Amazon account where I was instrumental getting multiple products reactivated online generating additional hundreds of thousands in POS for multiple brands.

I am currently looking for a new Ecommerce Manager roles that focus on website content, SEO, site analytics and digital retail media campaigns. Open to hybrid roles within Toronto/GTA and remote roles.

My philosophy is to use all available tools and tatics to increase sales, minimize obstacles to buying, create a good customer experience and always look for ways to make processes more efficient. This has led me to achieving accomplishments I am super proud of including:

Led product content project to update over 3,000 assets across 12 brands: managing workback schedules, process workflows, due dates, agency output and content accuracy to deliver project on time
Analyzed results from digital media campaigns to establish benchmarks and develop new FY program calendar resulting in potential revenue increase of 38% YOY
Increased sales 38% for an electronics brand by launching products earlier, eliminating out of stock situations and providing sales reports to forecast inventory accurately
Instrumental in leading multiple categories to up to 20% sales growth, optimizing processes for efficiency, reduce vendor SLA’s and renegotiated contracts to grow volume rebates by 140%.

Inquiries for full time roles are welcome as are inquiries for consultation work.