In job interviews, I'm often asked how I would build an Ecommerce strategy. It's not a question that has a short answer. The strategy depends on what it is you are trying to achieve. Since all my roles involve selling products online, I break it down into three areas; 1. New Product Launches, 2. Promotions,… Continue reading Building An Effective Ecommerce Strategy
Tag: ecommerce
Watching E-Commerce Grow Up
Image by Kevin Phillips from Pixabay When I started working in the e-commerce department at Home Depot in 2006 it was a very different landscape than what you see today. There were very few websites in Canada at the time. Trying to convince Home Depot store vendors e-commerce was worth the time and effort for… Continue reading Watching E-Commerce Grow Up
Not A Shopaholic 